THE ATR WAS DEVELOPED THROUGH 26 YEARS OF LISTENING TO COACHES
We designed the ATR because coaches kept telling us the same thing: they needed cable training but couldn't afford to lose the floor space. Standalone machines were taking up 150–200 square feet and sitting idle most of the day. The space problem was real. The solution didn't exist. So we built it.
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WITH CUSTOM BRANDING, YOUR RACKS WILL LOOK LIKE YOURS
Your facility is part of your program's identity. Stray Dog racks are built for custom branding from the ground up — not as an add-on, not as a sticker on a stock product. Three-tone powder coat color options. Laser-cut logo beam connectors machined from 20-gauge cold rolled steel. Team colors, mottos, and marks built directly into the structure of the rack.
Frequently asked questions
WHAT DOES ATR STAND FOR?
ATR stands for Auxiliary Training Rack. It is a modular rack system designed to replace standalone cable machines and functional trainers in athletic weight rooms, combining lifting station, cable machine, and storage functions in the same floor footprint.
HOW IS AN ATR DIFFERENT FROM A STANDALONE CABLE MACHINE?
A standalone cable machine takes 150–200 sq ft of floor space and does one thing. An ATR uses the same footprint as a rack and provides three functions— barbell lifting station, cable machine, and integrated storage — in the same unit. In most athletic weight rooms, cable machines are also the least-used equipment per square foot. The ATR solves this by making cable machines dual-purpose: they become lifting stations when the cable isn't in use.
WHAT ARE THE THREE ATR COMPONENTS?
ATR units are built from three component types: Sides (the cable machine or lat pulldown mechanisms — cable column, belt squat/lat pulldown combo, lat pulldown/low row), Connectors (crossmembers in 20", 30", 43", and 72" widths that determine the station configuration), and Storage (dumbbell trays, flat storage trays, foam roller storage, chin-up bars). Combine them in any configuration to build what your program needs.
WHAT IS THE DIFFERENCE BETWEEN CONNECTING ATR SIDES AT 43" VS 72"?
Connecting at 43"creates a barbell lifting station with cable machines integrated into the posts — athletes use it as a rack for barbell work and as a cable machine for accessory work. Connecting at 72"creates a wider unit for independent functional trainer, side-by-side lat pulldown stations, or a storage configuration. The width you choose determines how the ATR functions in your facility.
CAN ATR UNITS CONNECT TO ALPHA RACKS?
Yes. ATR sides mount directly off an Alpha rack, extending your lifting station into an integrated cable and storage system without adding floor footprint.
WHAT IS THE DIFFERENCE BETWEEN A PRE-CONFIGURED ATR AND A CUSTOM BUILD?
Pre-Configured ATR #1–4 are ready-to-go setups designed for specific use cases: complete home gym (#1), expandable personal training setup (#2), high-density no-waste facility unit (#3), and maximum-capacity facility unit (#4). A custom build lets you select individual sides, connectors, and storage pieces to create exactly what your program needs. Both are fully modular and expandable after purchase.
WHAT WARRANTY COMES WITH STRAY DOG RACKS?
Lifetime warranty on all welds and frames. Wear items like upholstery and cables are replaceable through our maintenance program.